Resources on the expected value of founding a for-profit start-up?

post by Mathieu Putz · 2021-04-05T20:38:59.717Z · EA · GW · No comments

This is a question post.

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    RyanCarey
    Ben_West
    HaukeHillebrandt
None
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I want to write a post about this. So I'd be interested to read any existing work, especially anything quantitative*. I'm also interested in work from non-EAs, especially economists (but also anyone else who you think is relevant).

So far I'm aware of 

(Most of these I haven't read yet, but plan to do so soon.)

 

Thanks in advance for any pointers!

 

*not because I dismiss qualitative things, but because I have already listened to many founder interviews etc.

Answers

answer by RyanCarey · 2021-04-06T14:27:51.619Z · EA(p) · GW(p)

I looked at some literature on this question, considering various reference classes back in 2014: YC founders, Stanford Entrepreneurs, VC-funded companies.

The essence of the problem in my view is 1) choosing (and averaging over) good reference classes, 2) understanding the heavy tails, and 3) understanding that startup founders are selected to be good at founding (a correlation vs causation issue).

First, consider the first two points:

1. Make very sure that your reference class consists mostly of startups, not less-ambitious family/lifestyle businesses.

2. The returns of startups are so heavy-tailed that you can make a fair estimate based on just the richest <1% of founders in the reference class (based on the public valuation and any dilution, or based on the likes of Forbes billionaire charts.).

For example, in YC, we see that Stripe and AirBnB are worth ~$100B each, and YC has maybe graduated ~2k founders, so each founder might make ~$100M on-expectation

I'd estimated $6M and $10M on-expectation for VC-funded founders and Stanford-founders respectively.

A more controversial reference class is "earn-to-give founders". Sam Bankman-Fried has made about $10B from FTX. If 50 people have pursued this path, the expected earnings are $200M.

The YC and "earn-to-give" founder classes are especially small. In aggregate, I think we can say that the expected earnings for a generic early-stage EA founder are in the range of $1-100M, depending on their reference class (including the degree of success and situation). Having said this, 60-90% of companies make nothing (or lose money). With such a failure rate, checking against one's tolerance for personal risk is important.

Then, we must augment the analysis by considering the third point:

3. Startup founders are selected to be good at founding (correlation vs causation)

If we intervene to create more EA founders, they'll perform less well than the EAs that already chose to found startups, because the latter are disproportionately suited to startups. How much worse is unclear - you could try to consider more and less selective classes of founders (i.e. make a forecast that conditions on / controls for features of the founders) but that analysis takes more work, and I'll leave it to others.

answer by Ben_West · 2021-04-05T22:59:51.311Z · EA(p) · GW(p)

Some things not mentioned above:

  1.  https://www.nber.org/system/files/working_papers/w9109/w9109.pdf
  2. Baum, Joel AC, and Brian S. Silverman. "Picking winners or building them? Alliance, intellectual, and human capital as selection criteria in venture financing and performance of biotechnology startups." Journal of business venturing 19.3 (2004): 411-436.
    http://www.library.auckland.ac.nz/subject-guides/bus/docs/PickingWinners2004.pdf
  3. Agrawal, A., Kapur, D., McHale, J., 2008. How do spatial and social proximity influence knowledge flows? Evidence from patent data, Journal of Urban Economics, 64. 
  4. Zacharakis, Andrew L., and G. Dale Meyer. "The potential of actuarial decision models: can they improve the venture capital investment decision?." Journal of Business Venturing 15.4 (2000): 323-346.
    http://www.sciencedirect.com/science/article/pii/S0883902698000160
  5. Keely, Robert H. Determinants of new venture success before 1982 and after a preliminary look at two eras. Instituto de Estudios Superiores de la Empresa, Universidad de Navarra, 1989.
    http://www.iese.edu/research/pdfs/DI-0173-E.pdf
  6. Chrisman, James J., Alan Bauerschmidt, and Charles W. Hofer. "The determinants of new venture performance: An extended model."
  7. Entrepreneurship Theory and Practice 23 (1998): 5-30.
    http://misweb.cbi.msstate.edu/~COBI/faculty/users/jchrisman/files/autoweb/mgt8123/MGT8123(Chrismanetal.,ETP,1998).pdf
  8. Ross Levine, Yona Rubinstein, Smart and Illicit: Who Becomes an Entrepreneur and Do They Earn More?, The Quarterly Journal of Economics, Volume 132, Issue 2, May 2017, Pages 963–1018,
    https://economics.uchicago.edu/workshops/Rubinstein%20Yona%20Smart%20and%20Illicit.pdf
  9. J. Robert Baum, Edwin A. Locke, and Ken G. Smith, 2001: A Multidimensional Model of Venture Growth. AMJ, 44, 292–303 http://www.taranomco.com/wp-content/uploads/2013/11/247.pdf
  10. Experimentation and the Returns to Entrepreneurship. Gustavo Manso
    https://www.gsb.stanford.edu/sites/default/files/documents/Gustavo.pdf

Note that many of these are trying to test some model of venture success, and only calculate things related to EV as a subcomponent of that project. So it might not always be easy to answer the question you're actually trying to answer here.

Also, it's surprisingly hard to define "startup", and some of the variance in these estimates comes from using different reference classes.

comment by Mathieu Putz · 2021-04-06T10:42:04.618Z · EA(p) · GW(p)

This is fantastic, thanks!

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