How we promoted EA at a large tech company
Hi Sindy, thanks for the kind words! Really cool to hear you’ve been looking into doing that, and I’d be interested in hearing more. And of course you’re more than welcome to reach out if you have any questions.
I can’t speak for everyone involved, but off the top of my head, my rough strategy is something like:
- Get more people to hear about EA. Last year, we only managed to get invites out to ~10% of the company, so there’s lots more to do here;
- As there is more interest and awareness among employees, work with the company to incorporate EA principles/charities into the official Give campaign.
Our main metrics today are simply site visits, people tuning into our talks, and feedback we receive. Donations to/through GiveWell from Microsoft is something we could maybe track if they are willing to share that information, but that’s not a conversation we’ve had yet.
Bill Gates has stayed away from mixing his Foundation work with Microsoft, as far as I can tell. Our team’s never talked about reaching out to him for support, but maybe we should ...